Despite seasonal fluctuations, Ben Lomond, California, maintains a robust short-term rental market with a median occupancy rate of 47-54%, attractive daily rates, and significant monthly revenue, making it a promising destination for Airbnb hosts.
Thriving Short-Term Rental Market in Ben Lomond, California
Despite some national trends indicating a decline in short-term rental performance, Ben Lomond, California, continues to showcase a robust and appealing market for vacation rentals. The area, nestled in the heart of the Santa Cruz Mountains, attracts a diverse range of travelers with its natural beauty, outdoor activities, and proximity to Silicon Valley and Santa Cruz. Local short-term rentals are experiencing a median occupancy rate of 54%, with some sources indicating an average occupancy of 47%, highlighting a steady demand for these properties. The average daily rate for these rentals stands at approximately $174, or as high as $327 in some analyses, reflecting the area's premium vacation destination status. As the late fall season approaches, there is optimism that the market will continue to perform well, especially during the holiday season and local winter events, which can help maintain a steady stream of bookings.
Short-Term Rental Regulations in Ben Lomond, California for 2024
General Requirements
- Vacation Rental Permit: All short-term rental property owners must obtain a Vacation Rental Permit from Santa Cruz County. This permit is valid for five years and subject to renewal.
Types of Permits
- Vacation Rental Permit: Required for the short-term rental of an entire home.
- Hosted Rental Permit: Required for the short-term rental of one or two rooms in a home.
Taxation
- Transient Occupancy Tax (TOT): Hosts must collect an 11% TOT from guests, which is remitted by Airbnb in unincorporated areas, but hosts must still complete a TOT application form with the County Treasurer-Tax Collector.
Zoning and Location
- Allowed Zones: Short-term rentals are permitted in all zone districts that allow residential use by itself, including single-family homes, duplexes, and triplexes. However, they are not allowed in accessory structures, ADUs, or legally restricted affordable housing units.
- Designated Areas: There are specific designated areas with limits on short-term rental permits, such as the Live Oak, Seacliff/Aptos, and Davenport/Swanton Designated Areas, where only a certain percentage of parcels can have short-term rental permits.
Guest Limits and Occupancy
- Maximum Guests: For vacation rentals, two overnight guests per bedroom plus two additional overnight guests are allowed. During the daytime, twice the number of overnight guests may be present. For hosted rentals, three guests per hosted bedroom are allowed.
Community and Noise Regulations
- Noise Limits: Strict rules regarding noise to maintain the tranquility of residential neighborhoods.
- Parking and Maximum Occupancy: Regulations on parking and maximum occupancy to ensure the residential character of the area is preserved.
House Rules and Safety
- House Rules: Must be posted on site and include details such as rental age requirement, number of guests allowed, number of vehicles, noise limits, food/cooking requirements, pet requirements, prohibited events, trash management, and emergency evacuation instructions.
Application and Inspection Process
- Application Process: Permits are processed at the Planning Department. Vacation rental permits may require a Level IV or Level V review, depending on the number of bedrooms.
- Inspection Requirements: Properties may be subject to rental inspection services to ensure compliance with safety and other regulations.
Compliance and Penalties
- Compliance: Non-compliance with regulations can result in hefty fines and potential revocation of the Vacation Rental Permit.
- Community Sentiment: Hosts must be aware of and respect the community's sentiment towards short-term rentals to maintain the serene, residential character of Ben Lomond.
Top Neighborhoods for Airbnb Revenue in Ben Lomond, California
Why These Neighborhoods Are Appealing
Here are the top neighborhoods in Ben Lomond, California, that generate significant Airbnb revenue, along with reasons why they are appealing to guests:
1. Felton
- Appeal: Felton is close to several popular attractions such as Henry Cowell Redwoods State Park, Roaring Camp Railroads, and the Wild Roots Market. Guests love the proximity to hiking trails, redwood forests, and the charm of downtown Felton with its restaurants and boutique shopping.
2. Ben Lomond Town
- Appeal: Located in the heart of Ben Lomond, this area offers easy access to local amenities, including the Ben Lomond Market and La Placa Family Bakery. Guests appreciate the tranquil atmosphere and the short drive to Santa Cruz beaches and the Santa Cruz Beach Boardwalk.
3. Boulder Creek
- Appeal: Boulder Creek is known for its historic charm, particularly the 1899 Queen Anne Victorian Cottage, and its proximity to the San Lorenzo River. Guests enjoy the walking distance to downtown restaurants, hiking trails, and the scenic beauty of the surrounding redwood forests.
4. Santa Cruz Mountains (including areas around Henry Cowell Redwoods State Park)
- Appeal: This area is popular for its natural beauty, with many properties offering stunning views of the redwood forests and the San Lorenzo Valley. Guests can easily explore Henry Cowell Redwoods State Park, Wilder Ranch State Park, and other outdoor attractions.
Key Attractions and Amenities
- Natural Attractions: Henry Cowell Redwoods State Park, Roaring Camp Railroads, Wilder Ranch State Park, and the scenic Santa Cruz Mountains.
- Local Amenities: Downtown Felton, Ben Lomond Market, La Placa Family Bakery, and various restaurants and boutique shops.
- Outdoor Activities: Hiking trails, redwood forests, and proximity to the ocean and beaches in Santa Cruz.
- Unique Stays: Many properties offer unique features such as private suites, hot tubs, and peaceful creek-side retreats, enhancing the guest experience.
Creating an Inviting Airbnb in Ben Lomond, California: Design and Furnishing Tips
1. Balance Modern and Natural Elements
Combine modern furnishings with elements that reflect the natural beauty of Ben Lomond. Use mid-range and budget-friendly pieces to avoid a cheap, one-dimensional look. Incorporate handmade or unique items to add character.
2. Contrast Textures
Add depth to your space by pairing different textures. For example, use a handmade textured tile for the kitchen backsplash to contrast with smooth cabinets, and pair linen pillows with wool pillows in the living room.
3. Incorporate Soft Surfaces
Add warmth with soft surfaces such as rugs, comfortable chairs, and framed tapestries. These elements can instantly make the space feel more inviting.
4. Emphasize Cleanliness with White Bedding
Use white bedding to create a clean and hygienic appearance. White bedding is easier to see as clean, which can enhance guest comfort and satisfaction. Invest in a full and fluffy duvet insert to avoid a flat comforter.
5. Highlight Natural Views
If your property has great views, keep the focus on them. Add curtain panels to draw the eyes to the window, and use wide nightstands and plenty of lamps and art to complement the view without distracting from it.
6. Integrate Local and Rustic Features
Ben Lomond's charm lies in its natural surroundings and rustic appeal. Incorporate features like wood-burning fireplaces, rustic decor, or proximity to local attractions such as parks and hiking trails to enhance the guest experience.
7. Provide Modern Amenities
Ensure your property includes modern amenities such as air conditioning, high-speed internet, and comfortable furnishings. These amenities are highly sought after by guests in Ben Lomond.
8. Maintain a High Standard of Cleanliness and Upkeep
Guests in Ben Lomond have high expectations for cleanliness and upkeep due to the area's reputation as a premium vacation destination. Regular cleaning and maintenance are crucial to positive reviews and future bookings.
9. Enhance Outdoor Spaces
Properties with outdoor amenities like patios with mountain views, hot tubs, fire pits, or access to hiking trails are highly popular. Ensure these areas are well-maintained and inviting.
10. Adhere to Local Regulations
Be aware of and comply with local regulations, including obtaining a Vacation Rental Permit and collecting the Transient Occupancy Tax. Non-compliance can result in fines and potential revocation of the permit.
Discovering Ben Lomond, California: Local Attractions and Insider Tips
Local Attractions
Parks and Nature
- Highlands County Park: A must-visit for outdoor enthusiasts, offering hiking trails and scenic views.
- Ben Lomond Park: A local park with amenities for a relaxing day out.
- Henry Cowell Redwoods State Park: Explore the stunning redwood forests and enjoy hiking, biking, or simply taking in the natural beauty.
- Big Basin State Park: Known for its redwood trees and diverse wildlife, perfect for hiking and nature walks.
- Loch Lomond Reservoir: Named after the Scottish loch, this reservoir is great for a peaceful visit and offers scenic views.
Cultural and Community
- Mountain Community Theater: A local theater that hosts various performances and events.
- Santa Cruz Mountains Art Center: Located in Ben Lomond, this center showcases local art and offers a glimpse into the community's creative side.
- International Art Now Gallery: A gallery featuring contemporary and international art.
Adventure and Recreation
- Redwood Canopy Zipline Tours: For the adventurous, zipline through the redwood canopy for a unique experience.
- Roaring Camp Railroads: Take a historic train ride through the redwood forests, a fun activity for all ages.
- Old Cabin Trail: A mountain biking highlight that runs through a beautiful redwood forest.
- Wilder Ridge: A loop trail with stunning views, accessible from both the east and west sides of the park.
Wineries and Local Products
- Roberts Ranch Vineyards: Visit this vineyard to taste local wines and enjoy the scenic surroundings.
Insider Tips
Hidden Gems
- Fremont Tree: A unique sequoia with a burned-out base that can accommodate two adults, perfect for a camping adventure.
- Barrel Mill Remnants: Explore the historic remnants of a barrel mill that operated from 1912 to 1925, using wood from the surrounding redwoods.
Local Events and Activities
- Check Local Theater Schedules: Catch a performance at the Mountain Community Theater for a taste of local culture.
- Zipline Tours: Book in advance for the Redwood Canopy Zipline Tours to ensure availability.
Transportation
- Use Public Transit: Utilize Santa Cruz Metro Transit Bus Route 35 and 35E for convenient travel through Ben Lomond.
Climate and Weather
- Prepare for Variable Weather: Ben Lomond experiences warm summers and cooler winters. Be prepared for potential frost in winter nights and high temperatures during summer days.
By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Ben Lomond, California.
Practical Tips to Run a Successful Short-Term Rental Business in Ben Lomond, California
To ensure the success and smooth operation of a short-term rental business in Ben Lomond, California, several practical tips are essential. First, it is crucial to comply with local noise regulations by informing guests about quiet hours through clear communication in the listing and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent information to make the guest's stay comfortable and hassle-free.
Implementing a simplified check-in process using smart locks can enhance guest convenience and reduce the need for physical key exchanges. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily and avoid any potential issues.
By adhering to these tips, hosts can maintain a positive relationship with the local community, ensure compliance with regulations such as the Transient Occupancy Tax (TOT) and noise rules, and create a welcoming and well-organized environment for their guests.
Here is a brief list of house cleaning providers in Ben Lomond, California:
House Cleaning Services
- Sparkling and Beyond: A professional cleaning company using state-of-the-art equipment, offering deep cleaning services for houses, businesses, and commercial properties.
- Care.com Cleaning Services: Provides a list of affordable house cleaning options and individual cleaning ladies, with rates starting at $20.00/hr.
- Angie's List Home Cleaning Services: A list of top-rated home cleaning services in Ben Lomond, CA, with real reviews and ratings.
Note
There is no specific information provided in the sources regarding house repair or maintenance services in Ben Lomond, CA. The list is focused on house cleaning services.
Short-Term Rental Management Fees in Ben Lomond, California
In Ben Lomond, California, managing a short-term rental property involves various fees that can range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as those offered by GoSummer and Awning, typically charge fees starting at 15% to 20% of the revenue. These services include comprehensive management of bookings, guest communication, marketing, maintenance, and ensuring compliance with local regulations.
On the higher end, full-service management also encompasses professional photography, pricing optimization, and guest screening to maximize rental income and guest satisfaction. In contrast, basic services may incur lower fees but offer fewer amenities. Additional costs can include cleaning fees, consumables fees, and charges for repairs or design services, which are often separate from the management fee itself. Understanding these fee structures is crucial for property owners to make informed decisions and optimize their rental income.