Airbnb & VRBO Performance in Ben Lomond California.

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Ben Lomond, California: Airbnb & VRBO Vacation Rental Market Overview

Despite seasonal fluctuations, Ben Lomond, California, maintains a robust short-term rental market with a median occupancy rate of 47-54%, attractive daily rates, and significant monthly revenue, making it a promising destination for Airbnb hosts.

Market overview

Thriving Short-Term Rental Market in Ben Lomond, California

Despite some national trends indicating a decline in short-term rental performance, Ben Lomond, California, continues to showcase a robust and appealing market for vacation rentals. The area, nestled in the heart of the Santa Cruz Mountains, attracts a diverse range of travelers with its natural beauty, outdoor activities, and proximity to Silicon Valley and Santa Cruz. Local short-term rentals are experiencing a median occupancy rate of 54%, with some sources indicating an average occupancy of 47%, highlighting a steady demand for these properties. The average daily rate for these rentals stands at approximately $174, or as high as $327 in some analyses, reflecting the area's premium vacation destination status. As the late fall season approaches, there is optimism that the market will continue to perform well, especially during the holiday season and local winter events, which can help maintain a steady stream of bookings.

Short Term Regulations

Short-Term Rental Regulations in Ben Lomond, California for 2024

General Requirements

  • Vacation Rental Permit: All short-term rental property owners must obtain a Vacation Rental Permit from Santa Cruz County. This permit is valid for five years and subject to renewal.

Types of Permits

  • Vacation Rental Permit: Required for the short-term rental of an entire home.
  • Hosted Rental Permit: Required for the short-term rental of one or two rooms in a home.

Taxation

  • Transient Occupancy Tax (TOT): Hosts must collect an 11% TOT from guests, which is remitted by Airbnb in unincorporated areas, but hosts must still complete a TOT application form with the County Treasurer-Tax Collector.

Zoning and Location

  • Allowed Zones: Short-term rentals are permitted in all zone districts that allow residential use by itself, including single-family homes, duplexes, and triplexes. However, they are not allowed in accessory structures, ADUs, or legally restricted affordable housing units.
  • Designated Areas: There are specific designated areas with limits on short-term rental permits, such as the Live Oak, Seacliff/Aptos, and Davenport/Swanton Designated Areas, where only a certain percentage of parcels can have short-term rental permits.

Guest Limits and Occupancy

  • Maximum Guests: For vacation rentals, two overnight guests per bedroom plus two additional overnight guests are allowed. During the daytime, twice the number of overnight guests may be present. For hosted rentals, three guests per hosted bedroom are allowed.

Community and Noise Regulations

  • Noise Limits: Strict rules regarding noise to maintain the tranquility of residential neighborhoods.
  • Parking and Maximum Occupancy: Regulations on parking and maximum occupancy to ensure the residential character of the area is preserved.

House Rules and Safety

  • House Rules: Must be posted on site and include details such as rental age requirement, number of guests allowed, number of vehicles, noise limits, food/cooking requirements, pet requirements, prohibited events, trash management, and emergency evacuation instructions.

Application and Inspection Process

  • Application Process: Permits are processed at the Planning Department. Vacation rental permits may require a Level IV or Level V review, depending on the number of bedrooms.
  • Inspection Requirements: Properties may be subject to rental inspection services to ensure compliance with safety and other regulations.

Compliance and Penalties

  • Compliance: Non-compliance with regulations can result in hefty fines and potential revocation of the Vacation Rental Permit.
  • Community Sentiment: Hosts must be aware of and respect the community's sentiment towards short-term rentals to maintain the serene, residential character of Ben Lomond.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Ben Lomond, California

Why These Neighborhoods Are Appealing

Here are the top neighborhoods in Ben Lomond, California, that generate significant Airbnb revenue, along with reasons why they are appealing to guests:

1. Felton

  • Appeal: Felton is close to several popular attractions such as Henry Cowell Redwoods State Park, Roaring Camp Railroads, and the Wild Roots Market. Guests love the proximity to hiking trails, redwood forests, and the charm of downtown Felton with its restaurants and boutique shopping.

2. Ben Lomond Town

  • Appeal: Located in the heart of Ben Lomond, this area offers easy access to local amenities, including the Ben Lomond Market and La Placa Family Bakery. Guests appreciate the tranquil atmosphere and the short drive to Santa Cruz beaches and the Santa Cruz Beach Boardwalk.

3. Boulder Creek

  • Appeal: Boulder Creek is known for its historic charm, particularly the 1899 Queen Anne Victorian Cottage, and its proximity to the San Lorenzo River. Guests enjoy the walking distance to downtown restaurants, hiking trails, and the scenic beauty of the surrounding redwood forests.

4. Santa Cruz Mountains (including areas around Henry Cowell Redwoods State Park)

  • Appeal: This area is popular for its natural beauty, with many properties offering stunning views of the redwood forests and the San Lorenzo Valley. Guests can easily explore Henry Cowell Redwoods State Park, Wilder Ranch State Park, and other outdoor attractions.

Key Attractions and Amenities

  • Natural Attractions: Henry Cowell Redwoods State Park, Roaring Camp Railroads, Wilder Ranch State Park, and the scenic Santa Cruz Mountains.
  • Local Amenities: Downtown Felton, Ben Lomond Market, La Placa Family Bakery, and various restaurants and boutique shops.
  • Outdoor Activities: Hiking trails, redwood forests, and proximity to the ocean and beaches in Santa Cruz.
  • Unique Stays: Many properties offer unique features such as private suites, hot tubs, and peaceful creek-side retreats, enhancing the guest experience.
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Design Tips

Creating an Inviting Airbnb in Ben Lomond, California: Design and Furnishing Tips

1. Balance Modern and Natural Elements

Combine modern furnishings with elements that reflect the natural beauty of Ben Lomond. Use mid-range and budget-friendly pieces to avoid a cheap, one-dimensional look. Incorporate handmade or unique items to add character.

2. Contrast Textures

Add depth to your space by pairing different textures. For example, use a handmade textured tile for the kitchen backsplash to contrast with smooth cabinets, and pair linen pillows with wool pillows in the living room.

3. Incorporate Soft Surfaces

Add warmth with soft surfaces such as rugs, comfortable chairs, and framed tapestries. These elements can instantly make the space feel more inviting.

4. Emphasize Cleanliness with White Bedding

Use white bedding to create a clean and hygienic appearance. White bedding is easier to see as clean, which can enhance guest comfort and satisfaction. Invest in a full and fluffy duvet insert to avoid a flat comforter.

5. Highlight Natural Views

If your property has great views, keep the focus on them. Add curtain panels to draw the eyes to the window, and use wide nightstands and plenty of lamps and art to complement the view without distracting from it.

6. Integrate Local and Rustic Features

Ben Lomond's charm lies in its natural surroundings and rustic appeal. Incorporate features like wood-burning fireplaces, rustic decor, or proximity to local attractions such as parks and hiking trails to enhance the guest experience.

7. Provide Modern Amenities

Ensure your property includes modern amenities such as air conditioning, high-speed internet, and comfortable furnishings. These amenities are highly sought after by guests in Ben Lomond.

8. Maintain a High Standard of Cleanliness and Upkeep

Guests in Ben Lomond have high expectations for cleanliness and upkeep due to the area's reputation as a premium vacation destination. Regular cleaning and maintenance are crucial to positive reviews and future bookings.

9. Enhance Outdoor Spaces

Properties with outdoor amenities like patios with mountain views, hot tubs, fire pits, or access to hiking trails are highly popular. Ensure these areas are well-maintained and inviting.

10. Adhere to Local Regulations

Be aware of and comply with local regulations, including obtaining a Vacation Rental Permit and collecting the Transient Occupancy Tax. Non-compliance can result in fines and potential revocation of the permit.

Insider Tips

Discovering Ben Lomond, California: Local Attractions and Insider Tips

Local Attractions

Parks and Nature

  • Highlands County Park: A must-visit for outdoor enthusiasts, offering hiking trails and scenic views.
  • Ben Lomond Park: A local park with amenities for a relaxing day out.
  • Henry Cowell Redwoods State Park: Explore the stunning redwood forests and enjoy hiking, biking, or simply taking in the natural beauty.
  • Big Basin State Park: Known for its redwood trees and diverse wildlife, perfect for hiking and nature walks.
  • Loch Lomond Reservoir: Named after the Scottish loch, this reservoir is great for a peaceful visit and offers scenic views.

Cultural and Community

  • Mountain Community Theater: A local theater that hosts various performances and events.
  • Santa Cruz Mountains Art Center: Located in Ben Lomond, this center showcases local art and offers a glimpse into the community's creative side.
  • International Art Now Gallery: A gallery featuring contemporary and international art.

Adventure and Recreation

  • Redwood Canopy Zipline Tours: For the adventurous, zipline through the redwood canopy for a unique experience.
  • Roaring Camp Railroads: Take a historic train ride through the redwood forests, a fun activity for all ages.
  • Old Cabin Trail: A mountain biking highlight that runs through a beautiful redwood forest.
  • Wilder Ridge: A loop trail with stunning views, accessible from both the east and west sides of the park.

Wineries and Local Products

  • Roberts Ranch Vineyards: Visit this vineyard to taste local wines and enjoy the scenic surroundings.

Insider Tips

Hidden Gems

  • Fremont Tree: A unique sequoia with a burned-out base that can accommodate two adults, perfect for a camping adventure.
  • Barrel Mill Remnants: Explore the historic remnants of a barrel mill that operated from 1912 to 1925, using wood from the surrounding redwoods.

Local Events and Activities

  • Check Local Theater Schedules: Catch a performance at the Mountain Community Theater for a taste of local culture.
  • Zipline Tours: Book in advance for the Redwood Canopy Zipline Tours to ensure availability.

Transportation

  • Use Public Transit: Utilize Santa Cruz Metro Transit Bus Route 35 and 35E for convenient travel through Ben Lomond.

Climate and Weather

  • Prepare for Variable Weather: Ben Lomond experiences warm summers and cooler winters. Be prepared for potential frost in winter nights and high temperatures during summer days.

By sharing these attractions and tips, you can help your Airbnb guests make the most of their visit to Ben Lomond, California.

Practical Tips

Practical Tips to Run a Successful Short-Term Rental Business in Ben Lomond, California

To ensure the success and smooth operation of a short-term rental business in Ben Lomond, California, several practical tips are essential. First, it is crucial to comply with local noise regulations by informing guests about quiet hours through clear communication in the listing and a digital or physical house manual. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent information to make the guest's stay comfortable and hassle-free.

Implementing a simplified check-in process using smart locks can enhance guest convenience and reduce the need for physical key exchanges. Additionally, providing detailed parking instructions accompanied by photos can help guests navigate the property easily and avoid any potential issues.

By adhering to these tips, hosts can maintain a positive relationship with the local community, ensure compliance with regulations such as the Transient Occupancy Tax (TOT) and noise rules, and create a welcoming and well-organized environment for their guests.

Local Vendors

Here is a brief list of house cleaning providers in Ben Lomond, California:

House Cleaning Services

  • Sparkling and Beyond: A professional cleaning company using state-of-the-art equipment, offering deep cleaning services for houses, businesses, and commercial properties.
  • Care.com Cleaning Services: Provides a list of affordable house cleaning options and individual cleaning ladies, with rates starting at $20.00/hr.
  • Angie's List Home Cleaning Services: A list of top-rated home cleaning services in Ben Lomond, CA, with real reviews and ratings.

Note

There is no specific information provided in the sources regarding house repair or maintenance services in Ben Lomond, CA. The list is focused on house cleaning services.

Management fees

Short-Term Rental Management Fees in Ben Lomond, California

In Ben Lomond, California, managing a short-term rental property involves various fees that can range from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as those offered by GoSummer and Awning, typically charge fees starting at 15% to 20% of the revenue. These services include comprehensive management of bookings, guest communication, marketing, maintenance, and ensuring compliance with local regulations.

On the higher end, full-service management also encompasses professional photography, pricing optimization, and guest screening to maximize rental income and guest satisfaction. In contrast, basic services may incur lower fees but offer fewer amenities. Additional costs can include cleaning fees, consumables fees, and charges for repairs or design services, which are often separate from the management fee itself. Understanding these fee structures is crucial for property owners to make informed decisions and optimize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Ben Lomond should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Ben Lomond.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for California