Airbnb & VRBO Performance in Ashwaubenon Wisconsin.

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Ashwaubenon, Wisconsin: Airbnb & VRBO Vacation Rental Market Overview

Despite new regulatory measures, the short-term rental market in Ashwaubenon, Wisconsin remains robust, driven by high demand, particularly with the upcoming 2025 NFL Draft, and supported by strong local housing market conditions.

Market overview

Thriving Short-Term Rentals in Ashwaubenon, Wisconsin

Ashwaubenon, Wisconsin, is experiencing a significant surge in the short-term rental market, particularly driven by the upcoming 2025 NFL Draft in Green Bay. The demand for short-term rentals, especially near Lambeau Field, has skyrocketed, with some Airbnb properties commanding as much as $18,000 per night. Despite new regulations, including a six-night minimum stay requirement, the market remains robust. Realtors note that homes close to Lambeau Field are in high demand, with prices for these properties significantly higher than those farther away. While specific occupancy rates are not provided, the strong demand and high rental prices indicate a thriving short-term rental sector in Ashwaubenon, making it an attractive destination for both visitors and investors.

Short Term Regulations

Short-Term Rental Regulations in Ashwaubenon, Wisconsin for 2024

Licensing and General Requirements

  • Licensing Need: A short-term rental license is required for rentals exceeding 10 nights in a year. For rentals less than 10 nights, only a permit from the Brown County Health Department is necessary.
  • Application Process: Applicants must complete the application, pass a pre-licensing inspection, and obtain a license from Brown County Public Health or the relevant municipal authority.

Rental Duration Restrictions

  • Minimum Stay: A six-night minimum stay is required for licensed short-term rental properties. This rule applies to new permit holders immediately and to current permit holders starting July 1, 2024.
  • Consecutive Days Limit: Rentals are limited to 180 consecutive days per year. New permit holders must adhere to this consecutive day requirement, while current permit holders are exempt until July 1, 2024.

Property Management

  • Local Representative: A local representative must be available to reach the property within 30 minutes. This representative does not have to be the homeowner but must agree to the responsibility.

Property Display and Advertising

  • Required Placard: Properties must display a required placard with the local representative identified on the front. No other advertising or signage is permitted on the property.

Neighborhood and Community Protections

  • Respect for Neighbors: Tenants must be aware of and adhere to neighborhood rules, such as noise restrictions and garbage days, to maintain a "good neighbor policy".
  • Community Impact: The village aims to protect the community fabric by limiting the number of short-term rentals, especially in neighborhoods heavily impacted by such rentals.

Insurance and Health Department Registration

  • Insurance Requirement: Homeowners must inform their insurance company about the short-term rental and typically need a rider added to their homeowners insurance.
  • Health Department Registration: Properties must be registered with the Brown County Health Department.

Fees and Penalties

  • Licensing Fees: A first-time fee of $500 and an annual renewal fee of $250 are required. Failure to obtain a license can result in fines ranging from $250 to $2,500.

Other Considerations

  • Guest Limitations: The number of guests permitted is based on the number of bathrooms, with four guests allowed per bathroom.
  • Special Events: For events like the 2025 NFL Draft, special considerations and rules may apply, including potential temporary suspensions or adjustments to the ordinance.
Neighborhood Performance

Neighborhoods Generating the Most Airbnb Revenue in Ashwaubenon, Wisconsin

Why These Neighborhoods Are Appealing for Guests

In Ashwaubenon, Wisconsin, several neighborhoods stand out for their high Airbnb revenue, largely due to their proximity to key attractions and the upcoming 2025 NFL Draft.

1. Neighborhoods Near Lambeau Field

  • Appeal: These neighborhoods are highly sought after due to their walking distance to Lambeau Field, the home of the Green Bay Packers. Properties here, such as the "CheeseHead Quarters" and "Apartment Two Blocks from Lambeau Field," offer guests the ultimate experience for football fans and event attendees.
  • Revenue: Homes closer to Lambeau Field command higher prices, with some properties selling for nearly $500,000 compared to those farther away, which sell for less than $300,000. This proximity significantly boosts rental income.

2. Pamperin Park Area

  • Appeal: This area is attractive due to its scenic location along Duck Creek and its proximity to Pamperin Park. The "Pamperin Park cottage" is a highly rated stay that offers a tranquil and comfortable experience, close to both the park and Austin Straubel Airport.
  • Revenue: The unique setting and amenities such as walking and biking trails make these rentals highly desirable, contributing to higher occupancy rates and revenue.

3. Holmgren Way Corridor

  • Appeal: This area is experiencing significant development and growth, making it an appealing location for both residents and visitors. The corridor offers new amenities and services that support the demand for people wanting to live, work, and play in Ashwaubenon.
  • Revenue: The ongoing development and the presence of new attractions and services are likely to increase the demand for short-term rentals, thereby generating higher revenue.

4. Central Ashwaubenon

  • Appeal: Properties in central Ashwaubenon, such as the "Green Door Getaway," are popular due to their central location, modern amenities, and proximity to both Lambeau Field and the Resch Center. These rentals offer a convenient base for exploring Green Bay and its surroundings.
  • Revenue: The central location and the availability of amenities like smart technology, modern furnishings, and outdoor spaces make these rentals highly profitable.

Key Factors

  • Proximity to Lambeau Field: The primary driver of high Airbnb revenue in Ashwaubenon is the proximity to Lambeau Field, especially with the upcoming 2025 NFL Draft.
  • Amenities and Services: Properties with modern amenities, central locations, and access to local attractions are more appealing to guests.
  • Development and Growth: Areas undergoing development, such as the Holmgren Way corridor, are likely to see increased demand and revenue.

These factors combined create a lucrative environment for Airbnb hosts in Ashwaubenon, particularly in neighborhoods close to key attractions.

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Design Tips

Creating an Inviting Airbnb in Ashwaubenon, Wisconsin: Tips and Design Ideas

Reflecting the Local Style

1. Incorporate Packers Spirit

Given Ashwaubenon's proximity to Lambeau Field and its strong connection to the Green Bay Packers, consider adding Packers-themed decor such as jerseys, football memorabilia, or green and gold color schemes to create a welcoming space for sports enthusiasts.

2. Use Local Materials and Crafts

Incorporate local materials and crafts to give your Airbnb a genuine feel. This could include wooden furniture made from Wisconsin hardwoods or decorative items crafted by local artisans.

3. Highlight the Community's History

Ashwaubenon has a rich history, including its indigenous roots and its development as a town and village. Display local historical items, maps, or photographs to educate and engage your guests.

4. Emphasize Comfort and Hospitality

Ashwaubenon is known for its vibrant community and welcoming atmosphere. Ensure your Airbnb is cozy and inviting by using plush furnishings, warm lighting, and amenities that make guests feel at home.

5. Incorporate Elements of Nature

With attractions like Ashwaubomay Lake and the nearby Green Bay Botanical Garden, bring the outdoors in by adding plants, natural textures, and earthy color palettes to your decor.

6. Provide Local Guides and Recommendations

Create a guidebook or leave notes recommending local favorites such as Hinterland Brewery, Badger State Brewing Company, and popular restaurants like Kroll’s West. This will help guests experience the best of Ashwaubenon.

7. Utilize Space Efficiently

Given that Ashwaubenon can swell to over 35,000 people during the day, consider multi-functional furniture and smart storage solutions to maximize space without compromising comfort.

8. Seasonal Decor

Reflect the changing seasons of Wisconsin by updating your decor accordingly. For example, add warm lighting and cozy textiles in winter, and bright colors and floral arrangements in summer.

9. Family-Friendly Amenities

Ashwaubenon is a family-friendly area with attractions like the Tundra Lodge Resort and Ashwaubenon Bowling Alley. Include amenities such as games, toys, and kid-friendly furniture to cater to families.

10. Modern Amenities with Local Charm

Balance modern amenities like high-speed internet and smart TVs with local charm by incorporating vintage or locally-made items into your decor. This blend will make your Airbnb feel both contemporary and authentic.

Insider Tips

Discover Ashwaubenon, Wisconsin: Local Attractions and Insider Tips

Local Attractions

Sports and Entertainment

  • Lambeau Field: Home of the Green Bay Packers. Even if you're not attending a game, the surrounding Titletown District is a must-visit with its restaurants, open spaces, and a regulation-sized football field.
  • Resch Center: Hosts various events including concerts, Green Bay Gamblers hockey games, and Green Bay Booyah baseball games.
  • Capital Credit Union Park: Home to the Green Bay Rockers baseball team.
  • Don Hutson Center: The Green Bay Packers' indoor practice facility, located near Lambeau Field.

Museums and Historical Sites

  • National Railroad Museum: Offers interactive exhibits and train rides, a great spot for both train enthusiasts and families.

Parks and Outdoor Activities

  • Ashwaubomay Park: Features Ashwaubomay Lake, a man-made lake with diving platforms, baseball fields, and soccer fields. Perfect for families and outdoor activities.
  • Titletown Park: Includes a playground, a tubing hill in winter, and plenty of space for picnics and relaxation.

Shopping and Dining

  • Bay Park Square: A mall serving the Green Bay metro area with a variety of shops and dining options.
  • Badger State Brewing Company: A local brewery offering beer, hard cider, seltzer, and coffee. A great spot to taste local flavors.
  • Mona Rose Winery: Known for its award-winning wines, a perfect place for wine enthusiasts.

Insider Tips

Getting Around

  • The area around Lambeau Field is walkable, but driving is recommended for exploring the rest of Ashwaubenon. Parking at Titletown is free on non-game days.

Must-Visit Spots

  • Edge VR Arcade & Gamers Lounge: A unique entertainment spot for gamers and VR enthusiasts.
  • Green Bay Escape & Axe: For those who enjoy escape rooms and axe-throwing activities.

Family-Friendly Activities

  • Ashwaubenon Bowling Alley: Offers open bowling and interactive "Unreal Bowling" on weekends.
  • Tundra Lodge Resort: Features a 30,000-square-foot aquatic playground and arcade, ideal for families.

Local Favorites

  • Kroll’s West: A beloved local restaurant known for its classic butter burgers, cheese curds, and milkshakes.
  • Hinterland Brewery: Offers unique contemporary cuisine and hand-crafted beer.

Seasonal Activities

  • Winter: Enjoy tubing down the 46’ Ariens Hill at Titletown Park.
  • Summer: Spend time at Ashwaubomay Lake, building sandcastles, or diving off the platforms.

By sharing these attractions and tips, you can help your guests make the most of their visit to Ashwaubenon, Wisconsin.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Ashwaubenon, Wisconsin

To ensure a successful and hassle-free short-term rental business in Ashwaubenon, Wisconsin, several key practices can be implemented. First, it is crucial to adhere to and communicate local noise regulations to your guests. Informing them about quiet hours through a digital and physical house manual helps maintain a respectful environment for both the guests and the neighbors. This manual should also include essential instructions, Wi-Fi passwords, and other pertinent information to make the stay convenient.

A simplified check-in process can significantly enhance the guest experience. Utilizing smart locks eliminates the need for physical key exchanges and provides guests with immediate access upon arrival. Additionally, providing detailed parking instructions accompanied by photos can help avoid confusion and ensure a smooth start to their stay.

By focusing on these aspects, you can protect your property, respect the community, and create a welcoming atmosphere for your guests, ultimately leading to positive reviews and repeat bookings.

Local Vendors

Here is a brief list of house cleaning services in Ashwaubenon, Wisconsin:

House Cleaning Services

A & P Cleaning Services

  • A janitorial cleaning company providing high-quality cleaning solutions to commercial and corporate clients, with a focus on customer satisfaction.

Eco-Friendly Housekeeper

  • Specializes in using minimal chemicals, such as vinegar, baking soda, steam, and microfiber. Also offers organization services upon request.

100% Women Owned Cleaning Service

  • Offers project-based pricing, focusing on detailed cleaning for homes and businesses in Ashwaubenon and the surrounding areas, including Green Bay.

Thomas Cleaning Solution

  • Provides exceptional cleaning services for both commercial and residential spaces with highly trained staff.

CC's Cleaning Services

  • Recommended for their professionalism, attention to detail, and reliable service.

Additional Resources

For more comprehensive cleaning services in the broader area, including Ashwaubenon, you can also consider:

The Cleaning Authority - Northeastern Wisconsin

  • Based in Appleton but serves Green Bay and surrounding areas, offering a Detail-Clean Rotation System and environmentally responsible cleaning products.
Management fees

Managing Short-Term Rentals in Ashwaubenon, Wisconsin: Understanding Fees and Services

In Ashwaubenon, Wisconsin, managing short-term rentals can involve a range of fees, typically varying from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum. In contrast, basic services that may only include listing and booking management might be more affordable. Additionally, property owners may incur extra fees for services like cleaning, repairs, and design enhancements to attract and retain guests. These fees are crucial to consider when calculating the overall profitability of a short-term rental property in Ashwaubenon.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Ashwaubenon should generate as a short term rental and look at the performance of properties around yours.

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Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Ashwaubenon.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
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⇤ Airbnb Statistics for Wisconsin