Airbnb & VRBO Performance in Asheville Tennessee.

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Asheville, Tennessee: Airbnb & VRBO Vacation Rental Market Overview

Asheville, North Carolina, is experiencing a thriving short-term rental market, characterized by high occupancy rates of up to 78%, increasing average daily rates of $233, and a strong tourism industry driving significant revenue growth and investor interest.

Market overview

Thriving Short-Term Rental Market in Asheville, North Carolina

Asheville, North Carolina, continues to excel as a top destination for short-term rental investors and travelers alike. The city's vibrant arts scene, natural beauty, and thriving tourism industry have driven significant growth in the short-term rental market. In 2024, Asheville has seen an average occupancy rate of around 70-78%, indicating strong and consistent demand for vacation rentals throughout the year.

The average daily rate for short-term rentals in Asheville has been impressive, with rates averaging $233 per night, marking a 5% increase from 2023. This growth in nightly rates, combined with high occupancy rates, translates into substantial earnings potential for hosts. The city's lenient regulations and streamlined permitting process further enhance the attractiveness of investing in short-term rentals in Asheville, making it an ideal location for those looking to capitalize on the booming tourism industry.

Short Term Regulations

Short-Term Rental Regulations in Asheville, North Carolina for 2024

General Regulations

  • Prohibition on Entire Home Rentals: Short-term rentals of entire homes are banned in most residential areas, except for properties zoned as "resort".
  • Homestays: Allowed if the homeowner is present and rents out one or two bedrooms for less than 30 days. These must have been operating as vacation rentals before the 2018 ban.

Permit Requirements

  • Homestay Permit: Required for homestays. The application includes:
  • Completed homestay permit application form
  • Proof of property ownership or a lease agreement
  • Floor plan of the property indicating the rooms to be rented
  • Proof of insurance covering short-term rentals
  • Self-inspection checklist verifying safety requirements
  • Application fee of $200.
  • Vacation Rental Permit: Required for properties in resort zoning districts. The application includes similar documentation as the homestay permit, plus:
  • Site plan of the property
  • Designated parking spaces for guests
  • Neighborhood notification letter.

Compliance and Enforcement

  • Complaint-Based Enforcement: The city relies on complaints from residents to identify and investigate illegally operating STRs. Violations can result in notices of violation, daily fines of $500, and potential legal action.
  • Annual Renewal: Homestay permits must be renewed annually.

Proposed Changes

  • Potential Lifting of Ban: A proposed bill from 2023 aims to lift the ban on non-owner-occupied short-term rentals in residential zones, though this is still under debate and discussion.

Safety and Other Requirements

  • Safety Inspections: Properties must meet safety requirements, including fire safety inspections and the presence of smoke alarms and carbon monoxide detectors.
  • Guest and Stay Limits: Stringent rules cap the maximum number of guests and restrict the length of stay for STRs in residential zones.

Community Impact

  • Public Feedback and Advisory Groups: Ongoing discussions and public feedback sessions are being held to address community concerns about the impact of short-term rentals on housing availability and neighborhood integrity.
Neighborhood Performance

Top Airbnb Revenue-Generating Neighborhoods in Asheville, North Carolina

1. South Slope Brewing District

  • Annual Revenue: $73,788
  • Occupancy Rate: 87%
  • Average Daily Rate: $223
  • Appeal: This neighborhood is highly attractive due to its vibrant atmosphere, numerous breweries, and proximity to downtown Asheville. Guests are drawn to the area's lively nightlife, dining options, and the convenience of being close to the city's central attractions.

2. Historic Montford

  • Annual Revenue: $41,929
  • Occupancy Rate: 90%
  • Average Daily Rate: $129
  • Appeal: Known for its beautiful Arts and Crafts-style homes, large porches, and charming gardens, Historic Montford offers a unique and historic living experience. The neighborhood is within walking distance to downtown Asheville, making it ideal for guests who want to explore the city's cultural and culinary scene.

3. Kenilworth

  • Annual Revenue: $33,833
  • Occupancy Rate: 71%
  • Average Daily Rate: Not specified
  • Appeal: Kenilworth is a walkable, wooded neighborhood that provides a serene and comfortable home base. It is centrally located near top attractions such as the Biltmore Estate, Downtown Asheville, and the River Arts District, making it appealing for guests seeking a balanced mix of tranquility and accessibility to city amenities.

Notes:

  • Asheville is located in North Carolina, not Tennessee.
  • These neighborhoods are highlighted for their high revenue potential and appealing features that attract Airbnb guests.
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Design Tips

Furnishing and Designing an Inviting Airbnb in Asheville: Tips for a Unique Space

Planning and Budgeting

  • Set Clear Goals and Budget: Define your target audience and set a budget that aligns with your goals. Consider the size of your property and the number of guests you plan to accommodate.
  • Choose the Right Time: Update your furniture during the off-season or plan short gaps between bookings to minimize disruption to your guests.

Selecting Furniture

  • Opt for Timeless, Sturdy Pieces: Select furniture that is easy to clean and maintain. Avoid flimsy or low-quality items, especially for high-traffic areas like sofas and beds.
  • Consider Space-Saving Furniture: Use sofa beds, folding tables, and ottomans with hidden storage to maximize space and functionality.
  • Durable and Easy-to-Clean Materials: Avoid real and faux leather for sofas; instead, opt for sofas with washable covers. Choose beds with solid frames and memory foam mattresses for durability.

Decorating and Layout

  • Measure and Plan Your Space: Ensure the layout allows for plenty of natural light and movement. Measure your rooms to find the best arrangement for your furniture.
  • Stick to a Theme: Reflect Asheville's unique style by choosing a theme and sticking to it. Incorporate local elements and decor to create an authentic experience.
  • Use Mirrors Effectively: Mirrors can make your space feel bigger and brighter. Place them strategically to enhance the natural light and create the illusion of more space.

Amenities and Accessories

  • Provide Essential Amenities: Include a hairdryer, basic toiletries, and a first-aid kit. Ensure there is enough storage for guests' personal items.
  • High-Quality Linens and Towels: Use high-quality, durable towels in neutral colors that can be bleached. Opt for 100% cotton sheets and duvet covers for comfort and ease of maintenance.
  • Kitchen Essentials: Equip your kitchen with a coffee maker, microwave, toaster, and kettle to make your guests' stay convenient.

Accessibility and Safety

  • Make Your Space Accessible: Consider adding features like ramps, wide doorways, and grab bars in bathrooms to make your Airbnb accessible to guests with disabilities.
  • Ensure Safety Standards: Follow safety requirements and conduct regular self-inspections to ensure your property is safe and well-maintained.

Final Touches

  • Add Local Touches: Incorporate local artwork, plants, and unique decor items to give your space a distinctive Asheville feel.
  • Smart Storage Solutions: Use beds with drawers, wall hooks, pegboards, and stackable containers to keep the space tidy and organized.

By following these tips, you can create an inviting and uniquely styled Airbnb in Asheville that reflects the city's charm and meets the needs of your guests.

Insider Tips

Discover Asheville, North Carolina: Local Attractions and Insider Tips for Your Guests

Must-Visit Attractions

Biltmore Estate

  • A majestic 250-room château with priceless art and antiques, surrounded by century-old gardens and 8,000 acres of forests, farmlands, and rivers. Guests can enjoy biking, horseback riding, and rafting on the estate.

Blue Ridge Parkway

  • A scenic drive through the Southern Appalachians, offering stunning mountain views, hiking trails, and access to various natural wonders.

North Carolina Arboretum

  • Explore various gardens, peaceful woodland trails, and the impressive bonsai garden exhibit. Ideal for hiking and family outings.

Asheville Art Museum

  • Features modern American art and a variety of exhibits. A great place to appreciate local and national art.

River Arts District (RAD)

  • A vibrant area along the French Broad River with former industrial warehouses turned into artist studios, galleries, and restaurants. Perfect for art enthusiasts and foodies.

Outdoor Adventures

Navitat Canopy Adventures

  • Experience world-class ziplining through a secluded mountain cove with panoramic views of the Blue Ridge Mountains. Includes zip lines, rappelling, and sky bridges.

Adventure Center of Asheville

  • Offers family-friendly activities such as the Treetops Adventure Park, Kid Zip park, and Asheville Zipline Canopy Tours. Also features Kolo Bike Park and off-road adventures.

Nantahala Outdoor Center

  • Provides whitewater rafting, kayaking, zip lines, ropes courses, mountain biking, and hiking. Located near Bryson City with riverside dining options.

Cultural and Historical Sites

The Moogseum

  • Dedicated to Bob Moog’s legacy, this museum offers interactive exhibits on electronic music and the opportunity to play Theremins and Moog synthesizers.

Asheville Museum of Science (AMOS)

  • A hands-on science museum with interactive exhibits and educational programs for all ages.

Thomas Wolfe Memorial

  • Visit the childhood home of the famous author Thomas Wolfe, immortalized in his novel Look Homeward Angel.

Insider Tips

Downtown Asheville

  • Explore the vibrant city center with its eclectic mix of independent shops, craft breweries, and street performances. Don’t miss the Grove Arcade and Pack Square.

Birding and Wildlife

  • Asheville is home to hundreds of bird species. Encourage guests to bring binoculars for birding. Also, advise them to appreciate native wildlife like bears and elk from a distance.

Waterfall Hunting

  • There are numerous waterfalls in the region, many accessible within a short walk from the car. Remind guests to be cautious of slippery rocks.

Folk Art Center

  • Located on the Blue Ridge Parkway, this center showcases regional handmade crafts and is a great stop for unique souvenirs.

Local Cuisine and Breweries

  • Asheville is renowned for its culinary scene and craft breweries. Recommend popular restaurants and breweries in the River Arts District and downtown area.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Asheville, North Carolina.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Asheville, North Carolina

To ensure a smooth and enjoyable experience for both you and your guests, here are some practical tips for running a successful short-term rental business in Asheville, North Carolina.

Noise Regulations and Quiet Hours

Inform your guests about noise regulations and quiet hours to maintain a respectful environment for neighbors. Include this information in your digital and physical house manual, and consider posting a notice in the rental to remind guests of the quiet hours.

Comprehensive House Manual

Create a detailed digital and physical house manual that includes essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This manual should also cover house rules, including noise regulations, to ensure guests are well-informed.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide clear instructions on how to use the smart locks and include photos to help guests navigate the property. Additionally, offer parking instructions with photos to avoid any confusion about where guests can park.

Additional Tips

  • Ensure your property meets all safety and occupancy requirements as mandated by Asheville's regulations.
  • Develop a plan for marketing and managing your rental, which may include hiring a professional property management company if you are not local.
  • Stay updated on the latest regulations and changes in the city's short-term rental policies to avoid any compliance issues.
Local Vendors

It appears there are no house cleaning, repair, or maintenance providers listed in the sources that are based in Asheville, Tennessee. However, here is a list of house cleaning services available in Asheville, North Carolina:

House Cleaning Services in Asheville, NC

Town Mountain Maids

  • Offers housekeeping, janitorial, and laundry services.
  • Provides deep, move-in/out, and regular maintenance cleaning.
  • 200% Satisfaction Guarantee and Living Wage Certified.

You've Got Maids

  • Provides the 52-Point Deep Clean™ and regular cleaning services.
  • 100% Satisfaction Guarantee and environmentally friendly practices.
  • No contracts and locally owned and operated.

Molly Maid

  • Customized cleaning plans with no contracts.
  • 24-Hour Warranty and friendly local cleaning team.

Nice & Fresh Cleaners

  • Residential and commercial cleaning services.
  • Satisfaction guaranteed with a commitment to local service.

Care.com House Cleaning Services

  • A platform listing various individual and company house cleaning services in Asheville, NC.
  • Options starting at $20.20/hr with an average rating of 4.7 out of 5 stars.
Management fees

Short-Term Rental Management Fees in Asheville, North Carolina: A Guide to Costs and Services

In Asheville, North Carolina, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management, which includes comprehensive tasks such as guest communication, marketing, and maintenance, tends to be on the higher end of this spectrum, often starting at around 15% to 25% of the rental income.

Basic services, which may include only the essential management tasks like booking management and guest screening, can be less expensive, sometimes starting as low as 10%. Additionally, property owners may incur extra fees for services like cleaning, repairs, or design and furnishing, which can add to the overall cost. Understanding these fee structures is crucial for property owners to determine whether the services provided justify the costs and to ensure they maximize their rental income.

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Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Asheville should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Asheville.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
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⇤ Airbnb Statistics for Tennessee