Airbnb & VRBO Performance in Amarillo Texas.

RedAwning offers vacation rental property management for busy vacation rental owners and Airbnb hosts. Starts at 10% of revenue.
Schedule a call
Call or text 415-941-5206

Amarillo, Texas: Airbnb & VRBO Vacation Rental Market Overview

The short-term rental market in Amarillo, Texas, is thriving, with an average 50% occupancy rate, a $130 daily rate, and $12,075 in monthly revenue, driven by the city's popular attractions and flexible pricing strategies.

Market overview

Thriving Short-Term Rental Market in Amarillo, Texas

Amarillo, Texas, is experiencing a robust short-term rental market, driven by its unique blend of historical charm and modern amenities. According to recent data, short-term rentals in Amarillo boast an average occupancy rate of 50%, indicating a strong and consistent demand for these properties. The average daily rate for these rentals stands at $130, contributing to a substantial monthly revenue of $12,075. This performance is further enhanced by the city's popular attractions such as Palo Duro Canyon State Park and Cadillac Ranch, which attract a steady stream of tourists throughout the year. With flexible pricing strategies and top-notch service, hosts in Amarillo are well-positioned to capitalize on the city's vibrant tourism and business travel sectors.

Short Term Regulations

Short-Term Rental Regulations in Amarillo, Texas for 2024

Licensing and Permit Requirements

  • All short-term rental properties must obtain a permit from the city before beginning operations. The permit fee is $200 for a new application, with an annual renewal fee of $100.

Application Process

  • The application must include detailed information about the property, such as property address, owner contact information, type of property, number of bedrooms and bathrooms, maximum occupancy based on zoning district, and a parking plan showing available off-street spaces.

Insurance and Liability

  • Hosts must maintain a minimum of $500,000 in liability insurance coverage.

Safety and Code Compliance

  • Properties must meet all relevant building, fire, and health codes. Inspectors check for:
  • Working smoke and carbon monoxide detectors in all sleeping areas
  • Properly maintained and accessible fire extinguishers
  • Adequate emergency lighting and exit signage
  • Secure railings on decks, balconies, and stairways
  • Proper ventilation and air conditioning systems
  • Sanitary and well-maintained kitchen and bathroom facilities
  • Sufficient electrical outlets and no exposed wiring
  • Structurally sound foundation, walls, and roof.

Occupancy Limits

  • Occupancy is capped at 2 guests per bedroom plus 2 additional guests in residential zones. For example, a 2-bedroom house can accommodate up to 6 guests.

Parking Requirements

  • Short-term rentals must provide at least one off-street parking space per bedroom, with a minimum of two spaces required regardless of bedroom count. Parking on lawns, landscaped areas, or public streets is not allowed.

Duration and Frequency of Rentals

  • Short-term rentals are limited to a maximum of 180 days per calendar year, with individual stays not exceeding 30 consecutive days.

Noise and Nuisance Standards

  • The use of short-term rentals for special events or gatherings that exceed the maximum occupancy is strictly prohibited. Properties must not become a nuisance to neighboring residents.

Additional Prohibitions

  • Short-term rentals cannot be used for gatherings or events that violate the maximum occupancy limits or disturb the neighborhood.

Compliance and Enforcement

  • Hosts must include their permit number on all online listings and advertisements for the property to demonstrate compliance. Failure to adhere to these regulations may result in fines, permit revocation, or legal action by the city.
Neighborhood Performance

Top Neighborhoods for Airbnb Revenue in Amarillo, Texas

1. The Greenways

  • Average Revenue: $31.3K per year
  • Average Daily Rate: $162 per night
  • Average Occupancy Rate: 53%
  • Appeal: Located in the southwestern part of Amarillo, The Greenways is a thriving neighborhood with prime location, attractive amenities, and growing popularity among visitors. Its vibrant atmosphere and convenient access to local attractions make it an ideal spot for Airbnb investors.

2. Plemons-Eakle

  • Average Revenue: $26.6K per year
  • Average Daily Rate: $130.2 per night
  • Average Occupancy Rate: 56%
  • Appeal: This historic and vibrant neighborhood in the heart of Amarillo offers a rich cultural heritage and a convenient location. Its growing popularity among visitors, combined with its unique cultural attractions, makes it a prime destination for Airbnb guests.

3. South Polk

  • Average Revenue: $24K per year
  • Average Daily Rate: $117.2 per night
  • Average Occupancy Rate: 56%
  • Appeal: Situated in the heart of downtown Amarillo, South Polk is known for its historic and vibrant district, rich architectural heritage, and thriving arts scene. The neighborhood's exceptional convenience, with easy access to restaurants, shops, and entertainment venues, makes it highly appealing to guests.

4. Julian Park

  • Average Revenue: $26.8K per year
  • Average Daily Rate: $138.6 per night
  • Average Occupancy Rate: 53%
  • Appeal: Julian Park offers a tranquil and family-friendly environment with abundant green spaces and convenient access to major highways. Its serene atmosphere and reasonable distance to various amenities make it an attractive option for visitors seeking a peaceful retreat within the city.

General Appeal of These Neighborhoods

  • High Demand: These neighborhoods benefit from high demand due to their proximity to local attractions, amenities, and the overall appeal of Amarillo's growing tourism industry.
  • Strong Occupancy Rates: High occupancy rates, ranging from 53% to 56%, indicate consistent demand and potential for steady revenue.
  • Attractive Amenities: Each neighborhood offers unique amenities, whether it be cultural heritage, vibrant districts, or serene green spaces, which cater to a variety of guest preferences.
  • Convenient Locations: Easy access to major highways, public transportation, and local attractions enhances the appeal of these neighborhoods for both residents and visitors.
Meet with a revenue advisor
Design Tips

Tips for Furnishing and Designing an Inviting Airbnb in Amarillo, Texas

General Design Principles

  • Neutral Color Palette: Use a neutral color scheme for walls and large furniture pieces to create a relaxed and welcoming atmosphere. This allows guests to feel at home without being overwhelmed by bold colors.

Local Touches

  • Reflect Local Culture: Incorporate elements that celebrate Amarillo's unique blend of Western heritage and cultural attractions. This could include artwork, decorative items, or local guidebooks highlighting places like Route 66, Cadillac Ranch, and Palo Duro Canyon.

Functional Spaces

  • Clear Purpose for Each Area: Ensure each area of your property has a clear purpose, such as a well-defined reading nook, dining area, or relaxation spot. This enhances the guest’s experience and makes the space more functional.

Comfort and Aesthetics

  • High-Quality Bedding and Linens: Use high-quality, modern bedding and linens. Opt for white linens or a solid color to symbolize cleanliness and ease of maintenance.

Smart Technology and Amenities

  • Smart Home Features: Consider adding smart home features like keyless entry, smart thermostats, or streaming devices to enhance the guest experience and appeal to tech-savvy travelers.

  • Essential Items: Stock up on essential items such as toiletries, basic cooking ingredients, and a first aid kit. These little touches can significantly improve guest satisfaction.

Lighting and Ambiance

  • Appropriate Lighting: Avoid using light fixtures that resemble office lighting. Instead, opt for warm and inviting lighting that complements the home’s ambiance.

  • Scented Touches: Use quality shampoo and soap, and consider perfuming the house or leaving scented candles for guests to use, enhancing the overall sensory experience.

Furniture and Decor

  • Statement Pieces: Invest in statement pieces like couches, coffee tables, and dining room tables that define the space. These pieces should be of higher quality to create a lasting impression.

  • Natural Materials: Use natural materials such as wood and stone accents to create a warm and inviting atmosphere, which is particularly fitting for Amarillo’s rustic charm.

Guest Entertainment

  • Games and Books: Leave some games, cards, and informative books for guests to enjoy during their stay. This can be especially appreciated on days with bad weather.

Maintenance and Safety

  • Safety Standards: Ensure your Airbnb meets all necessary safety standards, including working smoke and carbon monoxide detectors, properly maintained fire extinguishers, and secure railings on decks and balconies.

  • Clean and Uncluttered: Keep the property clean and uncluttered. Avoid leaving personal items, clothes, or overpacked bookshelves, as these can make guests feel like intruders.

Outdoor Spaces

  • Utilize Outdoor Areas: If applicable, make the most of outdoor spaces such as backyards, decks, or patios. These areas can provide serene views and relaxation options for guests.
Insider Tips

Discover Amarillo: Local Attractions and Insider Tips for Your Guests

Outdoor Adventures

  • Palo Duro Canyon: The second-largest canyon in the United States, offering hiking, horseback riding, camping, biking, and stunning views. It's about a half-hour drive from Amarillo.
  • Insider Tip: Don't miss the breathtaking sunsets and keep an eye out for buffalo roaming the area.

Unique Attractions

  • Cadillac Ranch: An iconic art installation featuring 10 Cadillacs buried headfirst into the earth. Guests can even add their own graffiti to the cars.
  • Insider Tip: Bring a can of spray paint to leave your mark on this quirky attraction.

Historic and Cultural Sites

  • American Quarter Horse Hall of Fame & Museum: Explore the history of the American Quarter Horse and its impact on the American West. The museum includes interactive exhibits and a grand hall with bronze statues.
  • Insider Tip: Check out the orientation and then explore the exhibits at your own pace.

  • Route 66 Historic District: A mile-long stretch filled with historic buildings, antique stores, handicraft shops, art galleries, and local restaurants. This district is a tribute to the famous Route 66.

  • Insider Tip: Enjoy the diverse shops and dining options, and don't miss the nostalgic feel of this historic road.

Food and Challenges

  • The Big Texan Steak Ranch: Famous for its 72-ounce steak challenge. Watch or participate in this iconic dining experience.
  • Insider Tip: Come hungry and be prepared for a lively atmosphere.

Arts and Entertainment

  • Globe-News Center for Performing Arts and Amarillo Civic Center: Catch performances by the Amarillo Symphony Orchestra, Lone Star Ballet, and other local and traveling shows.
  • Insider Tip: Check the schedule for upcoming performances to plan your guests' evenings.

  • Amarillo Museum of Art: Features various art exhibits and a collection of local and regional art.

  • Insider Tip: Look for special exhibitions and events that might interest your guests.

Family-Friendly Attractions

  • Amarillo Botanical Gardens: Includes the Mary E. Bivins Conservatory and a four-acre outdoor garden with seasonal plantings. Perfect for a relaxing afternoon.
  • Insider Tip: Visit during different seasons to see the changing plant displays.

  • Amarillo Zoo: A 15-acre facility with over 60 species of animals, including African lions and green-winged macaws.

  • Insider Tip: Plan a visit during feeding times or animal encounters for a more engaging experience.

  • Don Harrington Discovery Center: An interactive children’s museum with scientific exhibits and activities.

  • Insider Tip: Great for families with kids, offering a fun and educational experience.

Other Recommendations

  • Wonderland Amusement Park: For thrill-seekers, this park offers a variety of rides and attractions.
  • Insider Tip: Check for special events and discounts that might make the visit more enjoyable.

  • Panhandle-Plains Historical Museum: One of the largest history museums in Texas, covering over 14,000 years of history and featuring a significant art collection.

  • Insider Tip: Allow plenty of time to explore the extensive exhibits and collections.

By sharing these attractions and insider tips, you can help your guests make the most of their visit to Amarillo, Texas.

Practical Tips

Practical Tips to Run a Successful Short Term Rental Business in Amarillo, Texas

To ensure the success and smooth operation of a short-term rental business in Amarillo, Texas, several practical tips can be implemented. Here are some key considerations:

Noise Regulations and Guest Communication

Inform guests about quiet hours and noise regulations to maintain a positive relationship with neighboring residents. Clearly outline these rules in your house manual and communicate them through your listing and pre-arrival messages.

Comprehensive House Manual

Create both digital and physical house manuals that include essential instructions, such as Wi-Fi passwords, appliance usage, and emergency contact information. This helps guests navigate the property easily and reduces the likelihood of misunderstandings.

Simplified Check-in Process

Utilize smart locks to streamline the check-in process, eliminating the need for physical key exchanges. Provide detailed instructions on how to use the smart locks, along with parking instructions accompanied by photos to ensure guests can find and access the property without hassle.

Additional Tips

  • Ensure compliance with Amarillo's short-term rental regulations, including obtaining the necessary permits, maintaining liability insurance, and adhering to occupancy limits and safety standards.
  • Regularly update your listings to reflect seasonal pricing and local events to maximize occupancy rates.
  • Invest in regular property maintenance to prolong the life expectancy of your real estate investment and maintain a high standard of guest satisfaction.

By implementing these practical tips, you can enhance the guest experience, minimize potential issues, and set your short-term rental business up for long-term success in Amarillo.

Local Vendors

Here is a brief list of house cleaning providers in Amarillo, Texas:

House Cleaning Services in Amarillo, TX

Top 2 Bottom Cleaning Services

  • Specializes in commercial, residential, and construction cleanup.
  • Over 30 years of experience, family-owned, and fully licensed and insured.
  • 24-hour availability and all work guaranteed.

Merry Maids of Amarillo

  • Offers comprehensive cleaning services for homes with 40 years of experience.
  • Provides free estimates.

Maid in Amarillo

  • Family-owned business providing residential and commercial cleaning services.
  • Services include deep cleans, move-in/move-out cleanings, and more.

Classic Cleaning

  • Amarillo's premier professional house cleaning service.
  • Contact at 806-316-7834 for service.

For additional options, you can also refer to the list of 39 affordable house cleaning services available on Care.com.

Management fees

Amarillo, Texas: Understanding Short-Term Rental Management Fees

In Amarillo, Texas, short-term rental management fees can vary significantly, typically ranging from 10% to 30% of the rental revenue, depending on the level of service provided. Full-service management companies, such as MasterHost and GoSummer, which offer comprehensive services including guest communication, marketing, price optimization, and property maintenance, tend to charge higher fees, often between 15% to 30% of the rental income.

Basic service packages, on the other hand, may start at around 10% and include fewer services, such as booking management and guest screening. Additional fees may apply for specific services like cleaning, repairs, and interior design. These fees can add to the overall cost but are often necessary to maintain the property's quality and attract repeat guests. Understanding these fee structures is crucial for hosts to manage their budget and maximize their revenue from short-term rentals in Amarillo.

Meet with an advisor

Why choose RedAwning

RedAwning is a tech leader in full-service short-term rental management, powered by our exclusive, unmatched tools.
Other property managers
Cost
Starting at 10%
25-40%
Guest communications
5-15 mins / 24 hours a day
1 hour+
Host communications
Dedicated phone and text line with no time on hold
Chat bots, hold lines and email threads
Insurance
Robust liability and dwelling coverage for every reservation
Spotty coverage with low claim approval rates
Contract
No cancellation fees
No contract lock-in
Just 90 days notice to cancel
Cancellation penalties
Number of Channels Your Listing is On
50+
2-4

Experience in numbers

Rest well knowing your property is managed by an experienced team powered by world-class technology.
+10-30%
in gross revenue
4.8 stars
guest rating
14+ years
managing STRs

Short Term Rental Calculator

Find out how much your property in Amarillo should generate as a short term rental and look at the performance of properties around yours.

35,000+ Properties
Hosts stay with RedAwning
1,000,000,00 Nights Booked
RedAwing knows how to get bookings
50+ Top Booking Channels
More than any other platform available

Furnishing checklist

This comprehensive checklist ensures that your rental is guest-ready with all the essentials to create a comfortable and memorable experience in Amarillo.

Living Room
Seating: Sofa, armchairs, and ottomans
Coffee Table
Entertainment: Smart TV (with streaming apps) and remote control
Decor: Area rug, wall art, plants, and throw pillows
Lighting: Floor lamp or table lamps
Charging Stations: Power strips or outlets with USB ports
Bedrooms
Beds: High-quality mattress with mattress protector
Linens: At least two sets of sheets per bed
Pillows: Hypoallergenic pillows (2-4 per bed)
Blankets: Extra throw blankets or quilts
Nightstands: With lamps or charging docks
Closet or Storage: Hangers, dresser, or luggage rack
Blackout Curtains or Shades
Bathrooms
Towels: Bath towels, hand towels, washcloths (2 sets per guest)
Shower Curtain & Liner
Toiletries: Shampoo, conditioner, body wash, hand soap
Bathroom Essentials: Toilet paper, tissues, trash bin
Hairdryer
Mirror: Full-length or wall mirror
Dining Area
Dining Table: Seating for the maximum number of guests
Place Settings: Placemats or tablecloths
Centerpiece: Vase with flowers or decorative piece
Kitchen
Appliances: Refrigerator, microwave, toaster, coffee maker, kettle
Cookware: Pots, pans, baking trays
Utensils: Forks, knives, spoons, spatulas, tongs
Dinnerware: Plates, bowls, glasses, mugs (2 sets per guest)
Cutting Board & Knives
Basic Spices & Condiments: Salt, pepper, oil
Cleaning Supplies: Sponge, dish soap, paper towels, trash bags
Outdoor Space (if applicable)
Seating: Outdoor chairs, benches, or lounges
Table: For outdoor dining or drinks
Lighting: String lights or outdoor lanterns
Grill: With necessary utensils and instructions
Outdoor Trash Bin
Extras to Elevate Guest Experience
Welcome Basket: Snacks, water bottles, or wine
Guidebook: Local recommendations and house rules
Board Games or Books: Entertainment for guests
Umbrella & Flashlight
Iron & Ironing Board
Laundry: Washer, dryer, and detergent (if available)
Unlock your home’s potential
Schedule a call to learn more about Awning’s Short Term Rental Property Management Service.
Schedule a call

⇤ Airbnb Statistics for Texas