Current Vacation Rental Performance in Wisconsin
Market Overview
Wisconsin presents a robust and attractive market for vacation rental investments, driven by its diverse travel destinations and a robust tourism industry. The state's picturesque landscapes, including scenic lakes, forests, and vibrant cities, attract a steady flow of tourists seeking various types of getaways.
Key Performance Metrics
- Occupancy Rates: Areas like Milwaukee show an average occupancy rate of 61%, indicating moderate demand. Wisconsin Dells, known as the "Waterpark Capital of the World," has an occupancy rate of 59%, reflecting its year-round appeal.
- Average Daily Rates (ADR): Wisconsin Dells boasts an ADR of $339.7, while other areas like Milwaukee have an average nightly rate of $80.
- Revenue Per Available Rental (RevPAR): Wisconsin Dells has a RevPAR of $207.7, highlighting its strong revenue potential.
Popular Locations
- Wisconsin Dells: This area is a prime example of high demand due to its abundant tourist attractions, including waterparks, river tours, and theme parks. It offers a unique blend of natural beauty and exhilarating activities, making it a go-to retreat for families and adventurers.
- Milwaukee: Known for its urban appeal, Milwaukee presents an attractive average monthly income for Airbnb properties, with a moderate occupancy rate.
- Lake Geneva: This region attracts visitors with its scenic charm and year-round appeal, benefiting Airbnb investors with consistent demand.
Regulatory Considerations
Investors should be aware that regulations for vacation rental properties vary by locality in Wisconsin. It is crucial to research and comply with zoning laws, licensing requirements, and tax obligations specific to the area where the property is located.
Investment Potential
Wisconsin’s vacation rental market shows promising potential, with opportunities ranging from lakefront cottages to urban apartments. Properties near popular lakes, golf courses, and outdoor activities are especially sought after. Medium to large-sized vacation rentals, catering to family gatherings and group vacations, are in high demand.
Overall, Wisconsin’s vacation rental market is characterized by strong demand, diverse investment opportunities, and the need for careful consideration of local regulations and market trends.