The vacation rental market in Nebraska, particularly in its unique and smaller destinations, is showing mixed trends as of 2024.
While Nebraska's specific metrics are somewhat positive, the broader national context indicates some challenges. The U.S. vacation rental market has seen a decline in occupancy rates, with August 2024 calendar occupancy being 2% lower than in 2023 and 5% lower than in 2022. This decline is attributed to increasing supply outpacing demand growth.
Despite the national decline, there is a hint of stabilization and potential growth in the late fall season. For example, October and November are pacing ahead of last year's occupancy rates, suggesting a return to pre-pandemic trends as supply and demand become more balanced.
The Midwest region, which includes Nebraska, has seen some positive trends, with regional booking rates increasing by 6% over the last year. However, this does not necessarily translate to uniform performance across all areas within the state.
Overall, while Nebraska's vacation rental market has its strengths, particularly in smaller, unique destinations, it is influenced by broader national trends of supply and demand adjustments.