The vacation rental market in California is experiencing a dynamic period of growth and adaptation. Driven by increasing consumer preferences for unique travel experiences, the market is projected to grow at a compound annual growth rate (CAGR) of 2.9% from 2024 to 2030. Online platforms like Airbnb and Vrbo have revolutionized the booking process, making it more convenient for travelers, particularly millennials and Gen Z, who favor home-like amenities and flexibility. Notably, short-term rentals (STRs) have become crucial to California's tourism economy, especially in popular destinations such as Lake Tahoe and Palm Springs, where they provide essential accommodations for visitors. However, the market faces challenges from rising competition and regulatory pressures aimed at managing housing shortages. Overall, the vacation rental sector remains resilient, adapting to shifting traveler demands while navigating a complex regulatory landscape.