Case Study
Highliner Hotel

Highliner Hotel – A Success Story in Anchorage, Alaska

Elevate Your Hotel's Performance with RedAwning
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Discover how RedAwning helped the Highliner Hotel in Anchorage, Alaska, increase occupancy, streamline operations, and boost revenue. With RedAwning’s full-service approach, this independent hotel turned its challenges into a success story.

Challenges Before RedAwning

Before partnering with RedAwning, the Highliner Hotel faced multiple hurdles:

​Struggled with consistent guest bookings


Limited visibility on major travel platforms


Manual, time-consuming guest communication processes

​​​Difficulty maintaining a competitive edge in the Anchorage market

Solutions Provided by RedAwning

RedAwning stepped in to address the Highliner’s challenges by providing:

Branded Website

RedAwning built a professional, branded website for Highliner, showcasing the hotel’s unique features and modern renovations.

Increased Exposure

Listed the property across major travel booking platforms like Booking.com, Airbnb, Expedia, and more, ensuring high visibility and an influx of bookings.

Dynamic Channel Management

RedAwning’s technology automatically synchronized bookings and adjusted pricing across multiple platforms to maximize revenue.

24/7 Guest Communication

RedAwning provided 24/7 guest support, handling inquiries, bookings, and post-stay reviews to ensure guest satisfaction.

Booking Channel Breakdown

Before partnering with RedAwning, the Highliner Hotel faced multiple hurdles:
33%
from Booking.com
33%
from RedAwning Network
19%
from Airbnb
9%
from Expedia

Results

The collaboration between RedAwning and the Highliner Hotel led to:

  • ​Occupancy Surge: The Highliner’s bookings soared by over 50%, filling rooms that previously sat empty during off-peak seasons.
  • ​Revenue Boost: The dynamic pricing and multi-channel exposure led to a significant increase in overall revenue.
  • ​Improved Guest Experience: Guests loved their stays, praising the modern renovations and efficient booking process, contributing to better online reviews and repeat stays.

Why RedAwning is Perfect for Your Independent Hotel, Motel, or Resort

RedAwning's success with properties like the Highliner Hotel highlights our ability to help independent hotels thrive. With our cutting-edge technology and full-service management, you’ll enjoy:

  • ​Higher Occupancy: Maximize your bookings year-round by leveraging our powerful distribution network.
  • ​Revenue Growth: Use our dynamic pricing tools to adjust rates based on demand and occupancy.
  • ​Full-Service Support: From guest inquiries to check-in and review management, we’ve got you covered.
  • ​Professional Branding: Stand out with a custom website and consistent marketing presence on top booking platforms.
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Great place to stay in Anchorage. The hotel is renovated, very modernly furnished, and the bed feels like a cloud.
Ayla
Recent guest at the Highliner Hotel
KPI Heavenly Views Local Average
ADR $428 $310
Nights Booked 76.5 16.8
Stay Length 4 nights 3 nights
Monthly Revenue $42,373 $4,996