Highligher Hotel Case Study

Heavenly Views, a prominent Gatlinburg vacation rental company, offers an array of beautiful cabins for various guest needs and budgets. They were looking for a solution to boost occupancy and stand out amongst the fierce competition in the market, where STR supply growth has exceeded guest demand in recent years - that’s where RedAwning came in.

Challenges Before RedAwning

Before partnering with RedAwning, the Heavenly Views Resort faced multiple hurdles:

Struggled maintain consistent bookings

Low presence on major travel platforms

Difficulting managing guest communications on listing platforms

Inability to stand out amongst fierce local competition

Solutions Provided by RedAwning

RedAwning stepped in to address the Highliner’s challenges by providing:

Branded Website

RedAwning built a professional, branded website for Highliner, showcasing the hotel’s unique features and modern renovations.

Increased Exposure

Listed the property across major travel booking platforms like Booking.com, Airbnb, Expedia, and more, ensuring high visibility and an influx of bookings.

Dynamic Channel Management

RedAwning’s technology automatically synchronized bookings and adjusted pricing across multiple platforms to maximize revenue.

24/7 Guest Communication

RedAwning provided 24/7 guest support, handling inquiries, bookings, and post-stay reviews to ensure guest satisfaction.

Before partnering with RedAwning, the Heavenly Views Resort faced multiple hurdles:

Results

The collaboration between RedAwning and Heavenly Views saw immediate results:

Surpassed the average annual revenue in first 24 days
Secured over 80 reservations almost instantly and 306 nights for the year
Increased ADR by 35% to $428 surpassing Gatlinburg's estimated ADR by 38%

Why RedAwning is Perfect for Your Independent Hotel, Motel, or Resort

RedAwning's success with properties like the Highliner Hotel highlights our ability to help independent hotels thrive. With our cutting-edge technology and full-service management, you’ll enjoy:

Higher Occupancy
Maximize your bookings year-round by leveraging our powerful distribution network.
Revenue Growth
Use our dynamic pricing tools to adjust rates based on demand and occupancy.
Full-Service Support
From guest inquiries to check-in and review management, we’ve got you covered.
Professional Branding
‍Stand out with a custom website and consistent marketing presence on top booking platforms.

Learn more

I am truly impressed by my early results with RedAwning. Their lightning launch process did what they promised; they had me up and booking high volumes right off the bat. I am looking forward to an amazing year with RedAwning.

LeRoy T

Heavenly Views

KPI	Heavenly Views	Local Average
ADR	$428	$310
Nights Booked	76.5	16.8
Stay Length	4 nights	3 nights
Monthly Revenue	$42,373	$4,996

Heavenly Views - Occupancy Boost in Gatlinburg, Tennessee